RoyStar SoundSick Serves up a Bombastic, Suave Music Video for Latest Release "South-Side"

The latest single from RoyStar SoundSick, the LA-based rhymester, draws a long definitive line the sand marking the separation between his own braggadocious City Repping versifications and current new-wave hip hop. "South-Side," which comes with its own video feature, finds distinguishment and effectiveness from the others mentions above through the bombastic stanchions it anchors over the comprising focal points within the smooth-swaggering single. Here, RoyStar SoundSick pulls up with his drop-top Jeep, enamoring all he passe along the way, connecting bipartite Toplines in the Chorus, and a Yacht-full of boasting over the Verse.

As you dive into the epitome of monochromatic shots around The City of Angel's "South-Side," RoyStar appears. Decked-out in a blacked-out and tailored-made trenchcoat, dripping with probably the most expensive-looking shades you can find at a Burberry near you, and buzzing with confidence over every line. With "keep a couple of bands in the safe, had to ice the wrist, so I went and put a Rolley on it," festooning the opening moments of "South-Side," it's not hard picturing the R&B-reminiscent pads booming out of brand-new speakers in your top-down Cadillac, with a handful of your Hip-hop-loving clique crammed in the back seat, bobbing along to the adhesive vibes dissolving from the rumbling sub-woofers below.

When the hook finds it's way to the head, the resulting sensation simply can't be remade. The low rumbling lines from the introduction interweave together with a new sequencing flow from Royster himself, buzzing with kaleidoscopic texture as the Cali Rapper makes the association to his home-city: "came up on the south side, no it ain't safe you outside." By the time you get past the second resoundings of the mantra-like hook, the concept of buying into the buoyant swagger that RoyStar SoundSick is presenting with every stylish video shot and every curtailing Hip-hop Verse doesn't seem that far-fetching. It's that exact notion behind why this L.A. notoriety has already established himself as a household staple in the music industry. The latest single from RoyStar SoundSick, the LA-based rhymester, draws a long definitive line the sand marking the separation between his own braggadocious City Repping versifications and current new-wave hip hop. "South-Side," which comes with its own video feature, finds distinguishment and effectiveness from the others mentions above through the bombastic stanchions it anchors over the comprising focal points within the smooth-swaggering single. Here, RoyStar SoundSick pulls up with his drop-top Jeep, enamoring all he passe along the way, connecting bipartite Toplines in the Chorus, and a Yacht-full of boasting over the Verse.